About SMUK | Natural Stone, Silver & Gold Jewellery
The Story of SMUK
About SMUK
SMUK began in 2014, when we started crafting hand-woven macramé accessories using natural stones — the small spark that started everything. Over the years, drawn to pieces that could be cherished for a lifetime, we expanded into jewellery made from natural materials such as silver and gold.
In July 2023, SMUK was officially established as a company in Tokyo.
Today, our pieces can be found through our official online store, as well as Choosebase Shibuya at Seibu Shibuya and Amazon. We also treasure the moments we get to meet you — through occasional department store pop-ups, and through Makuake, where we introduce new collections.
The Two Behind SMUK
SMUK is shaped by two people from different countries and backgrounds, each bringing their own perspective and experience into the brand.
RIOU
From TaiwanBorn in Taiwan, Riou moved to Australia at a young age to study art and industrial design. Based in Tokyo, Riou leads SMUK's day-to-day operations as well as product planning and design.
KHOON
From SingaporeFrom Singapore, Khoon graduated from the University of London and has worked across countries in brand operations and management. Today, Khoon oversees SMUK's overseas development.
Nature, Beauty, Worth
At the heart of SMUK are three values: nature, beauty, and worth — and our quiet promise is to bring each of them to life, as thoughtfully as we can.
From choosing materials to design and packaging, from the moment a piece reaches your hands to how it feels years later — we look at every stage through the lens of real, everyday life.
Beyond the beauty of the jewellery itself, we care about reducing waste and making pieces that are easy to live with. This is the direction SMUK has walked, gently and unchanged, since the very beginning.
Pieces that quietly stay close to the heart,
without burdening the world.
Where SMUK Is Going
Creating jewellery worth keeping — pieces you'll love and reach for again and again. Alongside this, we care just as deeply about what lies beyond the brand: nature, and the lives within it.
Wildlife protection, ecosystem conservation, and the quiet work of service dogs and guide dogs who walk alongside people's daily lives — these are causes we hope to gradually lend our hands to. We keep an eye on related organisations and initiatives, and once SMUK is on steadier ground, we plan to contribute more actively.
Protecting nature is a circle of love
that quietly continues, year after year.
Where to Find SMUK
SMUK is available through our official online store, as well as Choosebase Shibuya at Seibu Shibuya and Amazon. We also hold occasional pop-ups at department stores, and introduce new collections through Makuake from time to time.
From SMUK
Collections