About SMUK | Natural Stone, Silver & Gold Jewellery
How SMUK Began, and Where We Are Going
SMUK takes its name from the Danish word for "beautiful." We care about two kinds of beauty: the beauty of the person wearing the jewelry, and the beauty of the earth itself. With both in mind, we create jewelry made to be worn and loved for years.
Our Name and Our Journey
SMUK began in 2014 with handmade macrame accessories featuring natural gemstones. In search of pieces that could be worn and loved for longer, we went on to create jewelry in natural materials such as silver and gold.
In July 2023, SMUK was incorporated in Tokyo, Japan. True to its name, the brand is founded on protecting not only the beauty of the person who wears it, but the beauty of the whole planet.
Our Two Founders
SMUK is built by two founders with different backgrounds and experience, each bringing their own perspective.
RIOU
Design & Operations / From TaiwanBorn in Taiwan, Riou moved to Australia at a young age to study art and industrial design. Now based in Tokyo, Riou runs SMUK and leads product planning and design.
KHOON
Global Business / From SingaporeBorn in Singapore, Khoon graduated from the University of London and has managed brands in many countries. Khoon now leads SMUK's international growth.
Nature, Beauty, Value
At SMUK, we aim to give careful shape to three ideas: nature, beauty and value. From choosing materials to design, packaging, the moment a piece reaches you and how it feels after years of wear, we look at every step from the perspective of real, everyday life.
Beyond the beauty of the jewelry itself, we care about reducing waste and making pieces easy to wear every day. This has been our direction since the day SMUK began.
Feel the present, cherish it,
and keep protecting beauty.
Our Responsibility to the Planet
SMUK takes its responsibility to the environment seriously, with a particular focus on protecting marine life and the natural world.
- Sustainable materialsWe choose reusable materials, sourced and produced in sustainable ways.
- Eco-conscious packagingThe materials we use for products, packaging and shipping are also chosen to be reusable, keeping our environmental footprint low.
- Minimal impactFrom production to distribution, we make choices with their environmental impact in mind.
We also hope to support wildlife protection, ecosystem conservation and the work of service dogs and guide dogs, which quietly support people's lives. As the brand grows more stable, we aim to contribute more actively.
Choosing jewelry can be
a way to protect the planet.
Where to Find SMUK
Our official online store ships worldwide from Japan. In Japan, SMUK is also available on Amazon Japan, at pop-up events in department stores, and on Makuake, where we preview new collections.
| Makuake | makuake.com／SMUK |
| Amazon | amazon.co.jp／SMUK Store |
- Makuake and Amazon Japan mainly serve customers in Japan. For international orders, please shop on our official online store.
Discover SMUK Jewelry
Jewelry crafted from natural materials and made to stay with you for years. We hope you find a piece that fits your everyday life.
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