The Truth Is...｜The Time a Plated Jewel Carries
BRAND STORY
Brand New, and Two Years On｜How Plated Jewelry Marks Time
MATERIAL · HONESTY · OVER TIME
However carefully you wear it, jewelry changes. That isn't deterioration — it's proof of the time it spent with you.
The Truth About Jewelry
Illustration
For this illustration, we drew "brand-new jewelry" and "jewelry two years on."
No matter how carefully you treat it, plated jewelry changes over time. The surface may wear or dull — but that's by no means a bad thing. It's a natural character that carries the time and feeling a person put into it.
At SMUK, so you can enjoy the beauty as long as possible, we use silver 925 as the base. Embrace the change, and wear it as yourself — that's the wish we drew into this.
On Plating, and the Base Material
Material
Plating is the process of applying a thin film over the surface of a metal. Finishes like gold and rhodium create a beautiful shine. But through everyday wear and contact with sweat and skin oils, that surface slowly changes.
What matters is what the base material underneath is. With jewelry whose base is brass or a cheap alloy, the burden on the skin can increase once the surface plating wears thin.
- SMUK uses silver 925 as the base material in every piece
- Even as plating wears, what touches the skin is 92.5% silver
- Metal-allergy care is thorough from the base material up
- Tarnish and dullness can often be restored with a polishing cloth
"Lasting a long time" and "being safe to wear" are inseparable values for SMUK. The surface shine may change with time, but the honesty of the material does not — that's the kind of jewelry we want to keep making.
The change, too, is part of the story. Both the shine of the new and the character of time well spent are real. SMUK's jewelry is designed so that both can be beautiful.
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